Singapore Unveils ‘Passion Made Possible”


The Singapore Tourism Board introduced to the Philippines its latest destination brand, Passion Made Possible at the Singapore Travel Showcase, held recently at the SM Megamall Fashion Hall. This event gave Filipinos a glimpse of the country’s diverse cuisine, its world-class attractions, shopping destinations and wide range of experiences that can nurture different passions.

Drawing on the qualities that represent Singapore, the new brand Passion Made Possible captures the spirit of the nation, and reflects an authenticity and character that allows it to build stronger connections with global travelers and businesses. It projects the Lion City as a place that enables its visitors to ignite, discover and pursue their passions.

Passion Made Possible was first launched in Singapore in August 2017, then rolled out to more than 16 markets worldwide, including China, India, Indonesia, Australia, United Kingdom, and the United States, through a series of consumer launches, trade events, and industry partnerships.


Passion Made Possible is not just a tourism brand; it is a reflection of who we are. We believe Singapore is a place where new possibilities can be discovered and fiery passions can be pursued,” noted Edward Koh, Singapore Tourism Board Executive Director for Southeast Asia, in his welcome remarks during the event.

For her part, Singapore Ambassador to the Philippines H.E Kok Li Peng, who graced the event as Guest-of-Honor, talked about the growing bond between the Philippines and Singapore, as seen in the growth of bilateral ties, tourist arrivals and trade investments between the two countries. She also pointed out that the Philippines and Singapore are each other’s 7th biggest source visitor market in 2016.

SG Fireworks

Awakening passions

Travel vlogger and celebrity, Mikael Daez, and Filipino entrepreneurs Nicco Santos and Andre Chanco, were also present at the event to share how Singapore inspires them and played a role in the discovery and pursuit of their passions.

Owner of Hey Handsome, Your Local, and Any Any, Nicco talked about how he discovered his love for culinary through Singapore cuisine, which continues to inspire the flavors of his 3 restaurants today. Andre, on the other hand, shared how his humble beginnings as a barista at one of Singapore’s premiere specialty coffee shops, led him to start his own coffee journey that paved the way for Yardstick, a b2b enterprise and café. Mikael shared a vlog of his latest trip to Singapore as he talked about his passion for food and adventure, and his favorite spots in Singapore.

Specially-designed “Passion Zones” and their unique attractions made the event an even more engaging experience for visitors to the Singapore Travel Showcase.

Gourmands enjoyed free taste of some of the Lion City’s signature dishes like Chicken Rice and Kaya Toast at the Foodies Zone, which transported them to Singapore’s famed hawker centers. Those with a passion for fashion and shopping got to learn more about Singapore’s local brands such as Benjamin Barker, Naiise and Irvins at the Collectors Zone. Kids were also treated to fun games and activities at the Explorers Zone, which featured a miniature version of the famed Supertrees from Gardens by the Bay, and the Singapore Botanic Gardens, a UNESCO World Heritage site.

Singapore Tourism Board Area Director for the Philippines, Lael Loh, said “We are very excited to be holding our very own Singapore Travel Showcase for the first time here in the Philippines. Through this 3-day event, we hope fans and friends will be able to discover what Singapore has to offer. Whether you’re a Foodie, an Explorer or a Collector, we invite you to live up your passions in Singapore.”

Indulge in your passions and find out more about what Singapore can offer at


Explore Singapore and Taiwan’s Quirky Attractions

Asia, Singapore, Taiwan

More than just a vast melting pot of cultures teeming with rich history and traditions, Asia is home to plenty of destinations that offer delightfully unexpected pleasures — from the fresh and eccentric, to the artistic and eclectic. Cebu Pacific, the Philippines’ leading airline, invites traveling Juans to take the quirky route in exploring some of Asia’s most exciting cities.

Singapore’s plethora of artistic happenings

Singapore may be known for its fast-rising skyscrapers and modern architectural wonders, but it is no longer just about the high-end and expensive.

For those who want to skip the usual commercial attractions, Haw Par Villa is an unusual theme park where one can learn of the country’s history and culture. Built in the 1930s by two Burmese brothers, the park displays a thousand statues depicting Chinese mythology, folklore, legends and history. Its most famous attraction is the Ten Courts of Hell, which shows gruesome and eerie scenes of hell according to Chinese mythology.

Travelers will feel that they are no longer in Singapore when they arrive at the Bollywood Veggies, a 10-acre countryside organic farm that serves organic home-cooked meals. Located in the beautiful Kranji Countryside, it is a refreshing treat for those who want a change of scenery from the city-state’s high-end and fancy restaurants.

Young Singaporeans who have a taste for the hip and cool are adding more character to the city-state as an upbeat hub for shopping and the arts.  A few blocks from the shopping area of Bugis are the narrow streets of Haji Lane and Arab Street. Littered with colorful street art, the area is lined with bars, cafes, and tiny picturesque shops that sell everything from unique fashion finds to stationeries, and art pieces.

Taiwan’s eclectic attractions

In Taipei, young people stay up late not to party in clubs but to hang out till the wee hours inside a 24-hour bookstore. Eslite, Taiwan’s biggest bookstore chain, has redefined the night life and made reading one of the hippest pastimes in the country. Here, the busiest hours are 10pm to 2am, when customers of all ages fill the bookstore, seated in corners or leaning by the bookshelves, all absorbed in their books.

Foodies and concept restaurant hunters will love Taipei’s abundance of themed cafes and restos such as A380 In-Flight Kitchen, Modern Toilet, Hello Kitty Sweets Cafe, and the Barbie Cafe. For the outdoorsy type, Yehliu Geopark, just 40 minutes from the capital, is an awe-inspiring natural marvel of rocks formed into shapes resembling figures such as the Queen’s Head, the Fairy’s Shoe, the Mushroom Rocks, the Tofu Rocks, and the Elephant Rocks.

Explore Asia beyond the usual tourist spots for a more interesting and memorable trip. Discover these cities’ quirky attractions via Cebu Pacific. For the latest seat sales and to book a ticket, visit